Thursday, October 20, 2016
Tuesday, March 8, 2016
Is Your Small Business Losing Customers Because You Haven't Stayed In Touch?
Are You Losing Customers Because You Don't Stay In Touch?
- How often do you wish your small business had a reliable way to communicate with your clients on autopilot?
- How many times have you wished you had asked for business from those clients you already worked with?
- How often have you driven past an old clients house to see someone else's board in front of the house and wish you had been the one that had kept in touch.
Lets face it, it has happened to all of us. Every single job you have done and you always meant to keep in touch and didn't - what would that work be worth to you today?
If I could teach you to
- Add clients to a database so you can keep in touch
- Write a series of emails that go out at intervals, sharing relevant information with your existing database
- Show you how to get recommendations and grow your database
- Ask clients for referral business
- Know when your clients are ready to use your service again
What would that be worth to your business?
Sign up here for the free trial and see how this service can benefit your business. If you sign up through my link, I will send you a series of free video's on how best to write those emails, how to cultivate your database and how to get more business, my free gift for you! I want you to win!
Sign up here for the free trial and see how this service can benefit your business. If you sign up through my link, I will send you a series of free video's on how best to write those emails, how to cultivate your database and how to get more business, my free gift for you! I want you to win!
Tuesday, July 21, 2015
How to Use Keywords in Your Blog Post for SEO Best Value
The Use of Keywords in Your Blog Post
It is important to put your keywords in your first line of your blog post. It is always great if you can add a link too in the first paragraph relating to your keyword. This could be a prior post that you have written, or it could be a link on your website that you have relevant information. Google sees you as credible if you can link to some other information you have written - if all else fails, link to wikipedia - they wont steal your clients and they are a great source of credible information.
Google also loves YouTube videos. If you have a video of your own, embed it in your post. The video needs to be keyword optimized for best SEO value, but just add video, you can always fix it later.
You need to write about 300 words in your blog post, but do not stress if you cannot find 300 words to say. Rather write original posts with interesting and relevant content for your target market and target keyword. Your keyword density should not exceed 3% of the total number of words in your blogpost. If you use it more than that, Google could penalize your content as it is called "keyword stuffing." This blogpost has topped 540 words so i can comfortably use my keyword 16 times.
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| Keywords For Marketing |
Then finally in the very last line of your post, I want your to confirm the heading of your blog post. When the spiders search, they look at the title of the post, they look at the heading to see if its relevant, then it scans the content and pictures looking for the keywords and to be sure that the post is relating to the information the searcher has put in to the search bar. Then it looks at the last line to find the end of the post and that is why I like to finish up repeating the heading so it confirms the information is legitimate. Use keywords and content that help people find you.
Now lets just look over this blog post. Have we used out target word enough? Do you even know how to find what words and phrases people are searching for the most in your area of expertise. Be sure you use the Google Keyword Planner tool to maximize your impact in the search results.
Once you have written a post, share it to Google+, onto your Facebook page - you could even boost the post if you are selling something - and then once you have done that you could share the link in an email to your relevant group in your database. Your blog post could take an hour or so to write a keyword rich relevant and interesting content and within an hour and or two you have a great amount of information shared to your specific target market. How awesome is that?
I hope this blogpost has taught you how to use keywords in your blog post.
For assistance with your content and posts on your website, feel free to give us a call! We love helping people with their website content and blogging needs.
For assistance with your content and posts on your website, feel free to give us a call! We love helping people with their website content and blogging needs.
Wednesday, September 17, 2014
Wolfpress - Word Press Site
Wolfpress - Word Press Site
Excellent Website Option for Keller Williams Agents
Wolfnet's Wordpress Site for Keller Williams Agents is a great replacement for the outdated eAgentc Site. Although the eAgentc site is free, it's really not adequate for a professional web presence in our opinion. The Wolfnet Wordpress site offers a slick modern interface that consumers expect now days.
Powered by a Wordpress platform, the Wolfnet site offers far better tools for SEO (meta tags, titles, descriptions and permalink structures) than the eAgentc site. The site also comes with the powerful Yoast SEO plugin to make key word structure and placement a snap. The Wordpress platform is very easy to use as you organize the site and add pages and content, compared to the basic eAgentc site, which is cumbersome and frustrating for many Agents. Another great feature is fully automated XML sitemaps. Using the Google Webmaster Tool, every time you add new content, your website will automatically notify Google and tell it to come back to index your content. You can also check stats about the site on Google Analytics.
The back end of the IDX is the Wolfnet Backoffice that you are probably already familiar with for managing users. Keep in mind the KW Mobile App is also tied to Wolfnet Backoffice. All leads generated on this site will be brought into eEdge so you can easily add them to action plans.
The Wolfnet Wordpress Site also offers intuitive, user friendly, property search solution integrated on a subdomain of your root website address. Note: only the Elite package offers Indexible listings, which is important. We suggest if you go with a Wolfpress site, you select the Elite package for this reason. The Elite package also offers Sold search results, where available.
With a low $399 set up fee and a manageable monthly fee, it's a great option for any agent seeking to up their web presence with a professional website.
Here is a demo site for the Wolfnet Instant WolfPress Site
Getting a great site is just the first step in the process of building a web presence. Adding searchable local content through Pages and Blogging, optimizing the site and Blog posts for SEO, and marketing the site are the next steps.
That's where Real Estate Technology Associates can assist you. We can work with Wolfnet on your behalf to get your site up and running. We can research domain names and key words for you. We can build out the site pages, add local searchable content and start Blogging for you. We can also get all your other social media and real estate related websites looking cohesive and ensure you have a solid web presence.
Contact Us today to get started building your local web presence!
Thursday, July 31, 2014
Choosing a Real Estate CRM
Choosing a Real Estate CRM
Contact Management and Transaction Management Solutions
Software Advice recently released a report Real Estate Software Buyer Review 2014, where they noted these key findings:
- Real estate buyers were far more likely than other CRM buyers to have previously used industry specific CRM software.
- While contact management was the top-requested feature, 41 percent of buyers also requested email automation—ahead of other core features such as lead tracking.
- Real estate buyers were five times more likely than other CRM buyers to request an integrated suite; usually wanting sales and marketing applications.
We dove into this topic and researched all of the major players in the Real Estate CRM services field and sought the opinion of real estate professionals on which systems they are using in their day to day business.
To learn more about which Real Estate CRM system would work best for you in your real estate business, read our full Article:
Sunday, March 30, 2014
Real Estate Marketing & Lead Generation Guide
Real Estate Marketing & Lead Generation Guide
Best Practices for Running a Real Estate Business and Utilizing Technology
With so much information out there and technology changing faster than you can keep up, most Real Estate Agents are overwhelmed. Real Estate Marketing and the role of Agents has changed in many ways in recent years. Technology plays an important factor in how you do business.Don't let it overwhelm you. It takes so much focus and energy just to service your clients that it feels like you don't have time to do anything else. We get it. We work with many Agents just like you and we have been in your shoes as Agents ourselves.
We have attended countless real estate trade shows, watched hundreds of webinars and tried various systems, apps and ideas tirelessly. Our mission is to sift though all of the information out there and bring you what matters.
Get our 20 Page eBook Real Estate Marketing & Lead Generation Guide for tips and advice on managing your real estate business effectively.
Thursday, March 27, 2014
Understanding the Keller Williams Mobile App
Understanding the Keller Williams Mobile App
Does the KW Mobile App Generate Leads?
It turns out that the consumer would first have to download the App but would ALSO have to register for an Account or request more info on the App in order to become an actual Lead. In other words, downloading the app does not create a lead.
They can use the App for as long as they want without you knowing - until they create an Account. In order to Save Favorites, they would need to create an account, so that is the only incentive, so to speak. We asked KW support why this is and the answer we were given is that it is a legal issue with permissions. Apparently downloading the app isn't necessarily giving permission to be marketed to, according to KW.
For those who have created an account on the App or requested more info, the Lead will first appear in Wolfnet back office and then eventually filter over to eEdge. Check your notification setting to ensure you are receiving requests immediately, and follow up ASAP. Note: if the contact already exists in eEdge, they will not appear in the new leads section.
To see which properties have been saved, you will need to log into the back office of Wolfnet, Click on My Leads, Reports and then click the radio button for Only users who originated via: myMobile App and Submit. We were told by KW that they are developing better reporting features for the App, but no timeline for completion.
All this being said, the App is a great marketing tool to give to people you already know who are in your database. It can be a lead generation tool with the extra step by the consumer. We would definitely consider it a lead conversion tool since the user will be loyal to using your app and will hopefully consider you their resource. It's a great tool to offer your buyer clients as they are out looking at homes. Give your App to friends, family and anyone you know. It's fun and easy to use too.
How to Get Your Agent Code and KW Mobile App Site URL
You can use the URL to frame into your Blog, post on Social Media, Google Ads, give to buyers you are working with and even add to your eSignature. There are also campaigns in eEdge that you can assign to Leads in eEdge that will send them a link to download the Mobile app to create loyalty to you.
KW Mobile App Best Practices
Using your Mobile App at an Open House
Use your iPad or your cell phone to pull up your Mobile App URL at the Open House. Tell Visitors about your App and offer to give it to them to use while out driving around looking at homes. Enter the Visitors phone number for them on your App page. They will then receive a text and be able to begin using the App while they are out looking at properties! REMEMBER - do the next step with them there. Create their account so they can Save Favorites and Contact You. Now they will be a lead!
Step 1 - Sign into YOUR Mobile App on your iPad or Cell phone. If you have not downloaded your own app see instructions above.
Step 2 - click on the double lines at the bottom of the screen to reveal the bottom menu, as seen below. Click on Share App.
Step 3 - Input the Cell phone number of the person you want to receive the text link to your Mobile App. Or if you don't want to send them via text, you can send via email by clicking "for users outside the US" which will open the screen where you can enter an email address.
Step 4 - Click Send.
Note: The text/email they receive will say it's from Smarter Agent, not your email or phone number. And will say: Subject: Download Homes For Sale. A friend has recommended this free (Agent Name) real estate app.
Step 5 - If they are not already in your database, have them create an account so you will get the lead.
Get Everyone in your Database Using Your App
You can use this method above to enter people in your Database too. Just remember that the email they receive when you do this is not branded.
You may instead want to send them the link through an eEdge Campaign or just a personal email with your KW Mobile App URL. Ask them to Create an Account to get maximum benefit out of the system (and so you can see if they are viewing properties).
Remember this tool is designed as a marketing tool. It is something that can set you apart from other Agents and create loyalty with your database.
We hope you found this information helpful. Please Contact Us at Real Estate Technology Associates if we can help you better understand and effectively use all of your Keller Williams tools.
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