Content Marketing for Real Estate with Google+
Read More Here about how to use Google+ for Content Marketing in Real Estate.
Wednesday, February 26, 2014
Grow Your Online Presence and Build Credibility
Read More Here about how to use Google+ for Content Marketing in Real Estate.
Monday, February 10, 2014
Create Content Using Hyperlocal Information
Hyperlocal Marketing Key to Creating Content
Hyperlocal Marketing is still the buzzword. We all know that you need to create original content that is hyperlocal and of a great quality, but
Are You Doing It Correctly?
Hyperlocal marketing is information that is geographically targeted and local by nature. It would cover interesting topics and events about a specific area or zip. Google loves local information and original content. Research your topics well and write interesting in depth original information for the reader and in time you will find yourself on the search engines.
The real estate industry lends itself well to hyperlocal marketing by nature. Generally you aren't selling homes nationwide or even statewide, but by city and neighborhood. If you use national data and stats, relate them to the local market. How does this information translate to your market?
How Is It Going To Help You?
When you write great credible hyperlocal content Google will show your information in the search engines for years to come. Main stream marketing would cover larger geographic areas. The smaller the niche you hone in on, the more specific the buyer / reader / target market you will attract. If your keywords are correctly used and your work is well written and interesting - people will find your writing, find it useful and hopefully share it. Refer to previous work you have written by linking back up to your own posts. Build credibility and a following of potential buyers and sellers as you become branded the expert in your market!
What Content Should You Write?
When you write articles on very specific information you are drilling down to a target market that is very unique. If you are selling real estate in Raleigh, NC for instance, offer information on subdivisions in Raleigh. You could go down to more specific knowledge like golf subdivisions or historic homes. Then you could go even deeper and talk about the golf pro, the golf club or the golf course. In historic areas, you could tour a historic home and write a blog about it, then talk about homes in the vicinity and how the neighborhood has changed over the years. The smaller the niche, the better the more targeted the buyer. Don't just think of topics in terms of buying an selling. Think local. Local businesses, parks, restaurants, commute times, etc. Research City-Data, a website used by people who relocate to an area and ask questions of locals. See what they are asking and then write blogs based on your answers.
Where Should You Post the Information?
You could post the information in your blog or you could add a page to your website. You could start a page on a particular City on your website, for example Raleigh NC and give a general overview. Then write an article on Trendy Uptown Raleigh, then choose a particular complex or condo building and write about that. These could all be subcategories of Raleigh. The more original content, well written, researched and informative pages you have on a subject area the more credible you are and in the eye of the public you are soon known as the expert in that area. That is exactly what you would be trying to achieve. Potential sellers like experts and buyers like credibility - win win.
When you write hyperlocal information, don't forget to add pictures or better still, video's to make your post more interesting and before you know it, your writing can be rewarded with a page one Google position. Be authentic, be interesting and write original content from the heart.
This is a long term process. It doesn't happen overnight. However, we do have blog posts that reach page one rather quickly for certain key words because they are original content and very specific.
If writing is not your forte and you are the area expert, call us and let us do your work for you. You do what you do best and leave the rest to us!
Hyperlocal Marketing is still the buzzword. We all know that you need to create original content that is hyperlocal and of a great quality, but
- Are you doing it correctly?
- How is it going to help you?
- What content should you write?
- Where should you post it?
Are You Doing It Correctly?Hyperlocal marketing is information that is geographically targeted and local by nature. It would cover interesting topics and events about a specific area or zip. Google loves local information and original content. Research your topics well and write interesting in depth original information for the reader and in time you will find yourself on the search engines.
The real estate industry lends itself well to hyperlocal marketing by nature. Generally you aren't selling homes nationwide or even statewide, but by city and neighborhood. If you use national data and stats, relate them to the local market. How does this information translate to your market?
How Is It Going To Help You?
When you write great credible hyperlocal content Google will show your information in the search engines for years to come. Main stream marketing would cover larger geographic areas. The smaller the niche you hone in on, the more specific the buyer / reader / target market you will attract. If your keywords are correctly used and your work is well written and interesting - people will find your writing, find it useful and hopefully share it. Refer to previous work you have written by linking back up to your own posts. Build credibility and a following of potential buyers and sellers as you become branded the expert in your market!
What Content Should You Write?
When you write articles on very specific information you are drilling down to a target market that is very unique. If you are selling real estate in Raleigh, NC for instance, offer information on subdivisions in Raleigh. You could go down to more specific knowledge like golf subdivisions or historic homes. Then you could go even deeper and talk about the golf pro, the golf club or the golf course. In historic areas, you could tour a historic home and write a blog about it, then talk about homes in the vicinity and how the neighborhood has changed over the years. The smaller the niche, the better the more targeted the buyer. Don't just think of topics in terms of buying an selling. Think local. Local businesses, parks, restaurants, commute times, etc. Research City-Data, a website used by people who relocate to an area and ask questions of locals. See what they are asking and then write blogs based on your answers.
Where Should You Post the Information?
You could post the information in your blog or you could add a page to your website. You could start a page on a particular City on your website, for example Raleigh NC and give a general overview. Then write an article on Trendy Uptown Raleigh, then choose a particular complex or condo building and write about that. These could all be subcategories of Raleigh. The more original content, well written, researched and informative pages you have on a subject area the more credible you are and in the eye of the public you are soon known as the expert in that area. That is exactly what you would be trying to achieve. Potential sellers like experts and buyers like credibility - win win.
When you write hyperlocal information, don't forget to add pictures or better still, video's to make your post more interesting and before you know it, your writing can be rewarded with a page one Google position. Be authentic, be interesting and write original content from the heart.
This is a long term process. It doesn't happen overnight. However, we do have blog posts that reach page one rather quickly for certain key words because they are original content and very specific.
If writing is not your forte and you are the area expert, call us and let us do your work for you. You do what you do best and leave the rest to us!
Monday, February 3, 2014
The Long and Short of Keywords for Real Estate Marketing
The Keyword and the Buying Signal
Real Estate Search Terms to Drive Traffic to Your Site
We all know the need for good keywords. You have been taught to choose your keywords carefully. How many agents in your area, let alone your office, use all the same keywords? If you are all selling homes in Charlotte NC how many agents have their websites keyword rich for Charlotte NC? Everyone? Well then how can everyone appear on page one of Google? You have to be more unique. Think out the box!
Let's analyze the buyers thought process and see how he starts his search and where you, the agent should be hooking him. His search could resemble this
Mr Buyer is moving to Charlotte NC - so he enters a search saying something like
- What is it like to live in Charlotte NC? (Short tail keyword which is broad)
then
- Where is the best place to live in Charlotte with children (etc)? - now it gets interesting
perhaps (the long tail keywords begin with some buying signals
- Schools are near City/Town NC
- Shopping in City/Town NC
- Restaurants in City/Town NC
- Things to do in City/Town NC
- Hiking trails in City/Town NC
- Cycling in City/Town NC
- Waterfront properties in City/Town NC
- Golf Course homes in City/Town NC
- Parks in City/Town NC
- Public transportation in City/Town NC
- Commute time to xxxxx from City/Town NC and the list continues..
Great blogging and content creation opportunities are here using the relevant long tail keywords
then
Where can he live? What suits his needs?
- What subdivisions are in xxxxxx
He may be doing quite a bit of research here, so you can build content rich blogs and pages with this hyperlocal subdivision information
then
- Homes for sale in xxxxx subdivision (neighborhood)
long tail keyword which are highly targeted and a great buying signal
- Agents selling in xxxxx
He may even ask for Recommended Agents in xxxx and read reviews if there are any
The prime buying signal would be when Mr Buyer has drilled down to the subdivision, however you would probably want to hook him with any of the above information and keep him coming back for more quality, original content and hyperlocal information that Google wants for their searchers!
It takes time to build quality content. Choose your farm area and keep building hyperlocal content and most importantly, solicit reviews.
Do you have enough time to create your own quality content? No?
Let us do your blogging and content creation for you using the correct keywords and writing hyperlocal quality information that we can add to your website.
www.RealEstate-Technology.com
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