The Keyword and the Buying Signal
Real Estate Search Terms to Drive Traffic to Your Site
We all know the need for good keywords. You have been taught to choose your keywords carefully. How many agents in your area, let alone your office, use all the same keywords? If you are all selling homes in Charlotte NC how many agents have their websites keyword rich for Charlotte NC? Everyone? Well then how can everyone appear on page one of Google? You have to be more unique. Think out the box!
Let's analyze the buyers thought process and see how he starts his search and where you, the agent should be hooking him. His search could resemble this
Mr Buyer is moving to Charlotte NC - so he enters a search saying something like
- What is it like to live in Charlotte NC? (Short tail keyword which is broad)
then
- Where is the best place to live in Charlotte with children (etc)? - now it gets interesting
perhaps (the long tail keywords begin with some buying signals
- Schools are near City/Town NC
- Shopping in City/Town NC
- Restaurants in City/Town NC
- Things to do in City/Town NC
- Hiking trails in City/Town NC
- Cycling in City/Town NC
- Waterfront properties in City/Town NC
- Golf Course homes in City/Town NC
- Parks in City/Town NC
- Public transportation in City/Town NC
- Commute time to xxxxx from City/Town NC and the list continues..
Great blogging and content creation opportunities are here using the relevant long tail keywords
then
Where can he live? What suits his needs?
- What subdivisions are in xxxxxx
He may be doing quite a bit of research here, so you can build content rich blogs and pages with this hyperlocal subdivision information
then
- Homes for sale in xxxxx subdivision (neighborhood)
long tail keyword which are highly targeted and a great buying signal
- Agents selling in xxxxx
He may even ask for Recommended Agents in xxxx and read reviews if there are any
The prime buying signal would be when Mr Buyer has drilled down to the subdivision, however you would probably want to hook him with any of the above information and keep him coming back for more quality, original content and hyperlocal information that Google wants for their searchers!
It takes time to build quality content. Choose your farm area and keep building hyperlocal content and most importantly, solicit reviews.
Do you have enough time to create your own quality content? No?
Let us do your blogging and content creation for you using the correct keywords and writing hyperlocal quality information that we can add to your website.
www.RealEstate-Technology.com
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